VersaChalk · Amazon US

A stalled chalk marker brand back to growth in six months

Months of technical blockers, listings that didn’t convert and ads that didn’t lift rank. Here’s what changed.

Revenue, 6 months

+230%

Blockers fixed in under a week

IndustryArt and craft supplies
MarketplaceAmazon US
Started2023
ServicesListings, PPC, technical fixes
[Image: VersaChalk case study visual from the current site, or a before/after listing screenshot]

Challenge

The problem

VersaChalk had been stuck on technical marketplace issues for months. Listings weren’t converting, ads were spending without lifting rank, and every fix needed a ticket and a wait. [Owner to confirm the specific issues.]

Approach

What we did

  • Cleared the technical blockers on the account in under a week
  • Rewrote titles, bullets and backend keywords around current search data
  • Rebuilt the PPC structure and moved budget to converting search terms
  • Stayed on call for the team, with replies within minutes

Outcome

The result

+230%revenue in 6 months

[X]ACoS before and after [confirm]

[X]conversion rate change [confirm]

His lightning-fast responses, literally within minutes, were just the beginning. We faced tough technical hurdles for months, and he tackled them in less than a week.

Project manager, VersaChalk, USA. 5.0 Upwork review, November 2023

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