DynaPro Athletics · Amazon US
A+ content and a launch plan that lifted conversion 78%
A sports brand on Amazon US needed listings that sold the product and a plan to launch new items without wasting ad spend.
Conversion rate
+78%
New product launched with PPC
IndustrySports and fitness
MarketplaceAmazon US
Started[Owner to confirm]
ServicesA+ content, launch, PPC
[Image: DynaPro Athletics product or listing visual]
Challenge
The problem
Shoppers were visiting the listings but not buying. The detail pages didn’t answer common questions, and new products had no launch plan. [Owner to confirm the specific issues.]
Approach
What we did
- Designed A+ content with comparison charts and use cases
- Built a launch plan for the new product, from listing to first reviews
- Ran PPC around the launch with tight keyword targeting
- Tracked conversion rate weekly and adjusted content and bids
Outcome
The result
+78%conversion rate
[X]new products launched [confirm]
[X]ACoS change [confirm]
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